Hip Hop 1

• Record labels would rather promote stereotypical "gangster" rap music because it sells more units.

I agree with statement because the people who sell the music only focus on one thing,MONEY and if "gangster" rap sells and makes it. Record labels think why not promote it. A white person probally wouldn't care as long as there making business and business makes money, and in some ways the "gangster" rap music doesn't apply to them.

Quote::' "Who's making the decisions about what people see? Who's making the decisions about what gets the multimillion dollar contracts? and overwhelmingly, its not this is is no great secret overwhelmingly, its white men in suits who are making those decisions. And they are deciding,'This makes money, I'm gonna sell it. I don't care if its hurting people.' Who, who it's a business decision right?"

Comparison Of The Two Movies

The movie killings us softly was saying how when women are used in the media to sell products. and they use the masculinity of men to say that women should be weak and let men do all the work. Tough guys was saying that men HAVE to be tough to gain respect. The harder you act the more respect you get. The compassion of these movies are they both teach children that they should be like the people in the media when in some cases,the people being displayed are not even real. Killing Us Softly is saying how media exploxeds women and makes it look like the average women is 120 ponds soft skin very tall and NO pores. When in the reality on 15 percent of women in America look like that. Tough Guys was saying that men are always above women in media and that's how media makes it seem like it should be. If you don't act "hard" then your a wimp.!

Super Bowl

• Companies pay 3million dollars to get a 30 sec advertisement on.
• They use humor to grab the audience attention
• The music and people in commercial all depend on what type of costumers the product has.

Key Concepts::'

The key concept I understand the most is number one. All media messages are constructed. This concept means that every media message has a story behind it. For example if a Proactive commercial come on with the celebrity Keyshia Cole talking about how she use to struggle with acne. The story behind it is if you use Proactive you will be successful just like her.

Another example is if drink Gatorade you will be as strong as Reggie Bush.

Some Things I Learned About Super Bowl Advertising Were::'

• Companies pay 3million dollars to get a 30 sec advertisement on.
• They use humor to grab the audience attention
• The music and people in commercial all depend on what type of costumers the product has.