The key concept I understand the most is number one. All media messages are constructed. This concept means that every media message has a story behind it. For example if a Proactive commercial come on with the celebrity Keyshia Cole talking about how she use to struggle with acne. The story behind it is if you use Proactive you will be successful just like her.
Another example is if drink Gatorade you will be as strong as Reggie Bush.
Some Things I Learned About Super Bowl Advertising Were::'
- Companies pay 3million dollars to get a 30 sec advertisement on.
- They use humor to grab the audience attention
- The music and people in commercial all depend on what type of costumers the product has.
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